Develop an idea for a prospective small business and select a name for the company. Identify its key competitors and summarize the strengths and weaknesses of one of the competitors. Prepare a mission statement that encompasses the purpose of the business and considers its target market.
Week 4 Assignment – Creating an eCommerce Business Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition (Scarborough & Cornwall, Entrepreneurship and Effective Small Business Management, p. 106). Overview With this assignment, you have […]