What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road?
Case Discussion Questions 1. How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets? 2. What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see […]