Critically evaluate digital customer experience (CX) on at least 5 digital marketplaces (for example, the company’s current website, 3 social media tools, mobile web or App and a review site)
Identify and create a clear customer persona justifying the choice of your global consumers for the chosen fashion company – you will need to demonstrate a comprehensive understanding of the complex and dynamic nature of the global customer (25%) Following the above question, identify and assess the chosen customers digital activities at the various digital […]