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What is the return, risk and risk-adjusted performance of Disney’s common stock (ticker symbol DIS) over the last ten years?What is the cost of capital for Disney?Discuss

The assessment for the course is split into two parts: Part A Proposal (a group assignment that counts for 30%) and Part B Financial Model (an individual assignment that counts for 70%). Together, the two parts of the assignment involve the design and construction of a financial model. In Part A you were required to […]

Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity.

Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity. Be sure to use APA style and refer to the textbook in your response ( Boone & Kurtz , Contemporary Marketing 18th edition)

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