Develop recommendations for the target company on how to overcome the challenging industry and market situations related to the COVID-19 in the context of your chosen two themes. Also, justify your recommendations.
Research on produce/service and strategies of your target company in the context of new venture development using secondary sources of information (e.g. published articles, reviews, newsletter, etc.). MGT4857 Entrepreneurial Management (chapter 1), target industry and market (chapter 2), business model (chapter 3), (chapter 4), marketing mix (chapter 5), (chapter 6), communicating your value proposition (chapter […]