Apply and justify the use of either skimming, penetration or price neutral strategy. Evaluate the most relevant pricing strategy which will beeffective in country B e.g. psychological, loss leader, bundle, etc.
ASSIGNMENT QUESTION You are employed by an organisationwith an established product, service or brand which currently only operates at a national level. Your manager has asked you to evaluate the potential for your organisation to expand internationally. You need to select an international market for the product, service or brand and fully justify this selection […]