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Evaluate the decision to shift advertising money from ESPN.com to Google AdWords.

Posted on June 25, 2022 by Shady

Prompt: A firm recently spent $100 on Google AdWords and generated 100 extra visits to the firm’s website, 5 of which resulted in a purchase. To pay for the change, they dropped the banner advertising on ESPN.com saving $1000, which also reduced the number of visits to their website by 500 and 20 fewer sales. […]

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