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Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm (DSP).

“Mankind’s true moral test, its fundamental test (which is deeply buried from view), consists of its attitude towards those who are at its mercy: animals.” – Milan Kundera (The Unbearable Lightness of Being). Critically discuss this statement through the lens of the morality/ ethicality of animal testing in the context of the Dominant Social Paradigm […]

Evaluate the likely impact of the initiative on a variety of consumer audiences.

ok now the requirement: Essayof2500 words(60%)Students should: •Build on your review of the literature (extending the range of sources if necessary because of feedback on CW1)to contextualise the initiative within the social and political climate, considering the coding of the consumer communication in this case •Consider the media response and its likely impact of this […]

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