In your answers below, make sure you describe some details about the product with the recommended strategy. For example, do you recommend fishing boats, deck boats, family boats, center console, pilot house, yachts, etc?
Description Assume you are the Chief Executive Officer (CEO) of a small but growing company in the sail boat manufacturing industry (in the U.S. and Canada). Currently you utilize a differentiation strategy based on design, quality, and service. As part of your firm’s growth strategy you are considering expanding to the power boat industry. Because […]