How can we avoid a public relations fiasco, given the fact that much time has transpired without full resolution?
In this single-player simulation, you will play the role of a product manager at Matterhorn Health, a medical device manufacturer. The company recently launched the GlucoGauge blood glucose monitor, the company’s most expensive product development effort to date. In spite of vigorous pre-release testing, there are problems reported by customers almost immediately after launch. Throughout […]