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Discuss:Whether respondents believe specified green initiatives are possible, or what is limiting progress toward them.

Discuss 1. Why ‘greenwashing’ is so effective, by investigating what past green initiatives of real-world brands are remembered by consumers (i.e. determine if companies are intentionally choosing long-term goals that drive lower consumer interest, so consumers will forget ant not hold them accountable for completing the initiative.) 2. Whether respondents believe specified green initiatives are […]

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