How does the Coke price in San Salvador compare to that of the price in the U.S. in terms of the product price ratio to the household income?
PRICE JAMBA JUICE, DEL MONTE, COCA COLA Objective: Price is the only element in the Marketing 4P that generates revenue. Product, Place, and Promotion all cost money. Price is the only element that makes money, but perhaps the most intricate. Income Per Capita is different in different countries Purchase Power Parity plays a role Pricing […]