Using the SOSTAC planning framework (Smith and Taylor) ,Write an integrated marketing communications campaign based on launching a new product or service (this does not need to be a real product or service) for a real company of your choice based in a country of your choice.
The assignment will contribute 100% of the assessment. It will be in the form of a business report; it should comprise no more than 4,000 words. The appendices for your assignment must not exceed 15 pages. Assignment aim The aim of the assignment is to show your understanding of a number of marketing communications concepts […]