Analyze how long it may take Lamar to raise money for his business. How would this impact his possible agreement with a midsized wholesaler?
Description Case Analysis Assignment Discussion Questions 1. Analyze Lamar’s development of Hylux from the idea stage to product prototype. 2. What are the two main customer segments as determined by Lamar? What are the implications for distribution depending on which segment he targets? 3. What are the challenges for a startup in finding distribution? How […]