Discuss the aspects of the IMC. Define each and discuss the pros and cons of the individual elements. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements . What changes do you expect to make as the product/service matures?
MARKETING MIX: COMMUNICATIONS & PROMOTION The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. Discuss the aspects of the IMC. Define each […]