Should James and his team devise a new, more open-minded strategy to capitalize on the Indian market? If they should adopt a new, tailored strategy, what might it look like?
Since Tata Starbucks launched in 2014, it has been difficult for them to turn a profit. Much of this is due to the heavy up-front cost of expensive store fronts . In 2017 there were revenues of INR 2.72 billion and expenses of more than INR 3.04 billion . What should James Fansdale do now? […]