What PR tools does it utilize? What charities does it donate to? What sports events does it sponsor? What celebrities does it use as spokespersons?
Instructions for Term Project: Step 4 This step requires you to apply the concepts from Chapters 12-14 of the textbook. You won’t be able to work on it until you finish the corresponding Learning Exercises. Step 4 is worth 4 points. 1 What promotional tools does your company use in its promotional mix? 2 What […]