How do hospitality firms deal with intangibility of the service they provide (tangibilize the intangible)?
Description class discussion post Los Angeles based if needed. Intangibility How do hospitality firms deal with intangibility of the service they provide (tangibilize the intangible)? Give specific examples of hospitality firms in your community and/or based on your experience. Perishability Wendy’s serves its hamburgers “fresh off the grill.” This assures high quality but creates leftover […]