Integrated Marketing Communication Archives

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Integrated Marketing Communication: Reflective Portfolio: Who was the intended audience? Why did the brand use a controversial approach?

Posted on August 29, 2019 by Admin

Please see attached documents for detailed instructions: Stage 1: Controversial advertising – 400 words (200 words per advertisement) 1. Drawing from the Advertisement samples page select two (2) advertisements which are controversial (alternatively you may source your own advertisements). 2. Source a trade press article for each which discusses the controversy. (Take a look at […]

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