Identify the specific target market segments you have defined. What are the market niches you hope to capture? Describe.
3.0 MARKETING STRATEGY 3.1 Mission (review “mission” in Chapter 2 of the Kotler & Keller Marketing Management text) Establish the fundamental goals for the quality of your business/product offering and customer satisfaction. Define your business/product offering. What are the fundamental goals? (Fundamental goals are those that you would like to achieve with your new product, […]