Begin brainstorming microenvironment, macroenvironment, and global marketing environment factors that impact the brand. In your initial post, share 2-3 environmental forces (not already identified) and discuss how they affect marketing decisions.
According to Kotler and Armstrong (2018), marketing is "the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return". For this week's discussion, you will select a corporate brand and work together in a small group analyzing environmental factors that impact real-world marketing strategic decisions. Discuss […]