Analyze and evaluate the statements using Benoit’s IRT (that are denial, evasion of responsibility, corporate image repair strategies) and the other sources.
Answering this question involves the following steps: 1. Choose a recent case of Corporate crisis (e.g. Wolksvagen’s dieselgate, Uber’s sexual harassment scandal) 2. Look for response statements by the company on its website, social media and in news articles that report on the scandal – Articles can be found through Google news or (better) through […]