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Think about a role of motivation in marketing and consumer behavior. What is motivation in marketing contexts? Why is motivation important in consumer behavior? Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).
TASK Delta Corporation has been very impressed with the progress it has made with its new product line and the new marketing approach that you recommended and instigated. As a result, it is now considering expanding this approach for its other product lines, providing them with the ability to market and sell all of its […]
Using relevant consumer behaviour theory, illustrate how and why real-world marketing activities do work. • a title page and a contents page • an executive summary showing the main findings of your report • main body, where you discuss relevant theories, use them to evaluate the effectiveness of marketing tactics or strategies, and critically evaluate […]
