Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages do conventional department stores offer over online shopping?
Amazon: Delivering the Earth’s Biggest Selection! Read the Amazon Video Case 12 and watch the Amazon Video. Create and post an initial thread that addresses the following questions or issues:Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages […]