How can you align consumer trends to support your pitch story and align with who you are pitching?Are you being creative? What is your style? What is your brand? How are you aligning to who you are pitching to?
The direct mail is a pitch. I have used the following as a rubric to grade in-person pitches before. Perhaps this list will also help you in developing your letter: • Is it clear who you are pitching to? Who is the decision maker? • Are you clear on their need? • What do they […]