Planned Behaviour Archives

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The Theory of Planned Behaviour (TPB; Ajzen, 1991) is one of the most widely studied models of motivation and can be used to help explain and predict human behaviour. Describe all of the components of the TPB.

Posted on September 18, 2020 by Joseph

The Theory of Planned Behaviour (TPB; Ajzen, 1991) is one of the most widely studied models of motivation and can be used to help explain and predict human behaviour. In your essay, describe all of the components of the TPB. Discuss in what ways the TPB is different from the behavioural perspective of human motivation. […]

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