Does Reebok pursue an intensive, an exclusive, or a se-lective distribution intensity strategy? Would you suggest any changes to this strategy?
Marketing Applications I. Does Reebok pursue an intensive, an exclusive, or a se-lective distribution intensity strategy? Would you suggest any changes to this strategy? 2. Imagine that you designed a high end line of clothing and accessories. Which factors should you consider when choosing retail partners? What type of retailer would you choose as a […]