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Explain the impact. If the retailer is adapting to the trend, then explain the retailer’s adaptation.

Read the following short articles on retail trends for 2021. Choose a retailer that you frequent often. From the articles identify (1) a trend that is positively impacting the retailer and (2) a trend that is negatively impacting the retailer. Explain the impact. If the retailer is adapting to the trend, then explain the retailer’s […]

Provide an analysis of the external marketing environment currently facing David Jones.

Case Study: 3500 words, You will need to submit a report that addresses the following situation: David Jones, the struggling Australian retailer, is planning a major re-launch. After many failed attempts in the past, it is still hopeful of re-capturing a dominant position in the Australian retail market. The board is desperate for unique and […]

Describe the demand characteristics of a product for a specific distribution channel (e.g. on-line, supermarket, specialist retailer) and a specific country and determine whether the ideal supply chain for that product (in the specific distribution channel and country) should be agile, lean or a combination of both.

Description This is an individual assignment that requires you to write a brief report (1,500 words) addressing one of the following: Option 1 (a) Describe the demand characteristics of a product for a specific distribution channel (e.g. on-line, supermarket, specialist retailer) and a specific country and determine whether the ideal supply chain for that product […]

Analyse your retailer’s pre- COVID core retail strategy. Your retailer may have multiple strategies but, in this section, you should identify what the main strategy is e.g. experience, store design, product range or low price.

Select ONE retailer of your choice. Using your retailer discuss their strategic response to COVID-19. Your retailer may be either online, in-store or both. The following areas must be discussed: Analyse your retailer’s pre- COVID core retail strategy. Your retailer may have multiple strategies but, in this section, you should identify what the main strategy […]

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