Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity.
Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity. Be sure to use APA style and refer to the textbook in your response ( Boone & Kurtz , Contemporary Marketing 18th edition)