Choose two service companies with a different level of customers’ contact with the service operation (high-contact system vs low-contact system).Critically analyse and compare these two companies
Choose two service companies with a different level of customers’ contact with the service operation (high-contact system vs low-contact system). Critically analyse and compare these two companies regarding the following issues:a)Customers’ profiles, expectations and standards b)The critical components of the servicequality for each of these two companiesc)The rationale of each company’s marketing mix (7Ps) decisions, […]