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What is your research question (arguments) you are looking to solve?-Can a business thrive without the use of social media analytics?

ASSIGNMENT Choose the analysis of competitive advantage gained through social media analytics for the final project. Write a brief summary of the topic listed above (think paper abstract) Staying competitive in today’s market is extremely difficult and involves staying up on the innovative ways companies are gaining competitive advantage. It is pertinent today that a […]

Explain the problems and issues by accurately describing the sentiment within the text Understand how web analytics may help brands improve their web marketing performance

Understanding basic social media analytics strategies and web marketing analytics strategies Understand basic Twitter KPIs Perform a manual sentiment analysis of a Twitter stream Develop rules for classifying a message as positive or negative Explain the problems and issues by accurately describing the sentiment within the text Understand how web analytics may help brands improve […]

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