What would be your current strategic priorities if you were Steve Reynolds? What would you do, specifically, to ensure that TRIPBAM becomes a viable company?
Information Technology Read: TRIPBAM: Leveraging Digital Data Streams to Unleash Savings (The article can be accessed here: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=3977&context=cais you can also read the PDF version which is attached at the end.) Discussion: After reading through the article, you should find that this is a very different type of online travel agency. 1. Would you invest […]