Could it be properly made? Could it be sold? Could the makers make money selling it? Meaning, was it a technical failure, commercial, or a financial flop?
Marketing Apply the criteria of the Stage-Gate process (Gate # 1) to explain why any one of these new product ideas failed. Choose one and look it up on Google, and confront it with the three questions to see if one was the culprit: Could it be properly made? Could it be sold? Could the […]