Based on the case, compare consumer behavior concerning toilet habits in India and Japan. Identify similarities and differences.
For the written assignment, the students need to answer question #6. The objective of this assignment is to thoughtfully connect a real-life issue and marketing theory. Students will write a business memo addressed to Madoka Kitamura in order to help his company TOTO successfully market its sanitary wares in India. Format: a digital copy (professional […]