Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints.
Identify the 2 separate target audiences and develop insights around these audiences’ preferences, motivations, customer journeys and touchpoints Develop a media planning strategy for your client, based on their objectives and your audience insights, with a digital first emphasis Choose one of those audiences (B2B or B2C) and design a media plan using appropriate channels and platforms, […]