Briefly summarize the eyewear industry (especially as it was when Warby Parker entered the scene). What barriers to entry existed for a small business? How did Warby Parker overcome these barriers?
Marketing Mix (6 points maximum) Identify key elements of each component of Warby Parker’s Marketing Mix. Feel free to speculate, but support your answers with some evidence as found in the project resources and your own research. Use the terms and concepts from the course material in your answers. Be sure to identify and explicitly […]