Discuss whether “word-of-mouth communication is the most powerful force for change but least accessible”? What do we know about patterns of word of mouth that help marketing professionals to use it? What is still unknown on this topic?
Topic: Discuss whether “word-of-mouth communication is the most powerful force for change but least accessible”? What do we know about patterns of word of mouth that help marketing professionals to use it? What is still unknown on this topic?