How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets?
Discussion Questions What is the World Trade Organization? What is its role in the world economy?(minimum words: 400, marks:2) What is the International Monetary Fund? Discuss its relationship with the World Bank. (minimum words: 500, marks: 3) Case study Please read Case 1: “Globalization of BMW, Rolls-Royce, and the MINI” available in your e-book (International […]