- Marketing Implications of Blackfriday-Discuss the marketing implications of “retail holidays” such as Black Friday and/or Cyber Monday for retailers. You may include the following in your discussion:
1) How did these holiday(s) begin and how are they changing?
2) Do you think these holiday(s) make good business sense? How may it/they help or hurt
a retailer’s brand image?
3) What are the implications for other price promotions? For competition? Pricing
strategies?
4) What are the implications for employees?
5) Provide any current examples.
à Include a minimum of two sources (magazine or newspaper articles, etc.)
à Include two marketing concepts from the textbook and/or lectures.
