- Nordstrom’s Success
Read Chapter 15 Case: Nordstrom: How to Succeed by Selling Just One Shoe located in the course shell under the Week 8 tab.
You are to write a three to five (3-5) page report that answers the following:
Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.
2. Describe Nordstrom’s level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.
3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale.
4. Discuss the primary challenges Nordstrom faces in the current retail climate.
5. Discuss how the competition has changed in recent years, along with consumer expectations.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides (APA format).
o Use headers for each of the criteria, followed by your response.
o In addition to the three to five (3-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
NOTE: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.
The assignment will be graded using the following rubric:
Describe the major elements of the retail environment and marketing strategy.
Use technology and information resources to research issues in marketing.