Social media design in digital marketing: The case study of Japan and South Korea.
Use two books which are related to
‘Social Digital Marketing’ ,
‘Social Digital Marketing in Design industry / Design companies’ ,
(It can be any design industry such as fashion brands, Advertising etc)
‘Social Digital Marketing in Japan or South Korea’
‘Social Digital Marketing of Design company or fashion brands in Japan or South Korea’
A literature review SHOULD:
Demonstrate an in-depth understanding of your topic area, including key concepts, controversies or debates, significant authors, terminology, theories and definitions.
Identify what research has been conducted and identify any gaps or limitations in the research to help you formulate your own research question
Identify the main research methodologies in your subject area.
Provide a context and justification for your own work
Why the topic you are looking at is important – is it an area of current interest?
Has the topic been widely researched or not?
Any significant gaps in the research
Any debates of controversy about the topic, or whether there is a consensus?
The scope of the review – what aspects of the topic are you going to cover in your review?
How is the review organized, e.g. chronologically, thematically or methodologically?
Comparing and contrasting different theories, concepts etc., and indicating the position you are taking for your own work Showing how limitations in others’ work creates a research gap for you.
Strategic and selective referencing to support the underpinning arguments which form the basis of your research.
Synthesizing and reformulating arguments from various sources to create a new/more developed point of view.
Agreeing with/defending a point of view or finding.
Accepting that current viewpoints have some strengths, but qualifying your position by highlighting weaknesses.
Rejecting a point of view with reasons (e.g. lack of evidence).
Making connections between sources.
