Description
Read the Management Decision case in Chapter 6: Taking the Nike Experience Direct to Consumers. [Attached]
The interrelationship on the business customer and the final consumer is essential and necessary in order for any business to move forward. Nike has traditionally been a B2B company when it comes to distribution.
Compare and contrast Nike’s B2C strategies in relationship to derived demand, return on investment and CRM.
How do they differ from B2B?
Analyze the business consumer and the individual consumer.
How do the marketing strategies differ?
How are the marketing strategies similar?
