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Business Analytics: Critical explanation of using Clustering as part of the time series analysis

This is an individual coursework thats consists of the following tasks using the Excel spreadsheet inserted below. The data covers 5 years from 2007-2012, the task is to experiment with different forecasting models such as (Additive model T+S+C+R, Multiplicative model T x S x C x R. T=Trend, S=Seasonal variation, C=Cyclical movement and R=Residual.)What are the two basic models that could adopt to the data and the most appropriate time series model for the data.) Find out the moving averages and plot a trend line on a graph and explain why Forecasting is important, compare the forecasted figures with the actual figures for the year of 2012.

1. Introduction to the data – by explaining the data, the average measures o spread (mean, range, mode, standard deviations, interquartile range) [10 marks]
2. Time series Analysis – explain what time series analysis is, why it is used, how it is used in the data given, moving averages that show change of values over a period of time by creating a graph thats shows the value of R-squared and y-variable using the additive and multiplicative models. [30 marks]
3. Forecast – what it is, why is it used, how was it used in the data given with the formula given (Forecast= trend + seasonal variation + residual) this calculation is used to compare forecasted and actual figures in the data.
4. Critical explanation of using Clustering as part of the time series analysis – (used to identify homogenous groups of data or clusters) (text mining is the process of exploring and analysing large amount of soft unstructured text) [20 marks]
5. copies of the 2 models in appendix of report [10 marks]

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