Essay
Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.
Introduction: For sustained success, Customer Relationship Management strategy must be aligned with the organization’s mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so too will the CRM strategy.
Deliverables
Minimum 2-3-page paper
Activity Details
Step 1: Introduction and Preliminary Research
Research Lesson Readings as well as external resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about strategic CRM. Locate and read a minimum of two articles that focus on strategic CRM. These articles should have been published within the last three years, as technology has improved significantly over that period.
Write an introductory paragraph that defines “strategic CRM”.
Step 2: Write a 2-3-page essay
Based on the topic readings and the research you have conducted:
Highlight and describe the CRM strategy articles you have researched
Explain why CRM strategies are iterative processes
Explain why Customer Relationship Management strategy must be aligned to the organization’s mission, purpose and business strategies.
Provide an argument why strategic CRM is important to small business owners and entrepreneurs.
Step 3: For the conclusion paragraph summarize what you have learned about “strategic CRM”.
