ASSESSMENT 1
Course Name
BSB61015
Advanced Diploma of Leadership and Management
Subject/module Manage Customer Engagement
Assessment method
Part A – Written or Oral Questions
Part B – Written or Oral Questions
Weighting 50%
Units of Competency
BSBCUE602
Manage Customer Engagement Information
Instructions
1. Assessments should be completed as per your trainer’s instructions.
2. Assessments must be submitted by the due date to avoid a late
submission penalty.
3. Plagiarism is copying someone else’s work and submitting it as your
own. You must write your answers in your own words and include a
reference list. A mark of zero will be given for any assessment or part of
an assessment that has been plagiarised.
4. You may discuss your assessments with other students, but submitting
identical answers to other students will result in a failing grade. Your
answers must be yours alone.
5. Your trainer will advise whether the assessment should be digitally
uploaded or submitted in hard copy. Assessments that are digitally
uploaded should be saved in pdf format.
6. You must attempt all questions.
7. You must pass all assessments in order to pass the subject.
8. All assessments are to be completed in accordance with WHS regulatory
requirements.
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ADDENDUM | © 2019 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB61015 ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT | MANAGE CUSTOMER ENGAGEMENT_V1.7
Assessment 1
Part A – Written or Oral Questions
1. Explain the purpose of a business plan. (5 marks)
2. What is the purpose of a budget? How are budgets allocated? (8 marks)
3. Identify the methods used to successfully engage with the customer (6 marks)
4. Explain the purpose of a Management Information Systems (MIS) (4 marks)
5. What are the benefits of using a Management Information Systems (MIS)?
(6 marks)
6. How would you identify transaction/interaction patterns and other activities in
the Management Information Systems (MIS)? (2 marks)
7. Using the internet, research and identify an MIS used to capture customer
engagement data. Outline the key features of this MIS. (8 marks)
8. Explain what methods are used to evaluate the effectiveness of your
measures for customer engagement (6 marks)
Part A total: 45 marks
Part B – Written or Oral Questions
1. Explain various data collection methods and the systems you would use
(4 marks)
2. What are qualitative & quantitative data? How would you monitor them?
(8 marks)
3. How would you analyse data collected to ensure validity and quality? (5 marks)
4. What is the best methodology to use for data analysis? (4 marks)
5. How would you present the data to management? (4 marks)
Part B total: 25 marks
Assessment 1 total: 70 marks
Notes:
