Today’s competitive world is about understanding how a company fits into the bigger picture of environmental issues and the concerns of the general public. Societal marketing, sometimes referred to as corporate social responsibility (CSR) or social marketing , is a huge part of today’s organizational responsibilities. Read an article about this at: http://www.social-marketing.com/Whatis.html.
Discuss the product that you chose with your colleagues. Look at the company’s Web site to determine if it participates in any societal marketing activities. If so, briefly describe how the company practices CSR and if you believe in its causes. If the company does not practice CSR, recommend 1 way to align its products with environmental concerns.
Discuss the following points:
How does the company’s CSR strategy fit with its marketing mix of the 4 Ps (product, place, price, and promotion)? For example, a company that has quality products may perform community giving activities such as offering pharmaceutical products to places in need after a natural disaster, food to community food banks, scholarships to talented but economically disadvantaged students, and more.
Choose 1 of the 4 Ps of marketing to illustrate how its societal marketing matches this particular marketing P.
Is there another marketing P that you could add to the societal marketing mix, such as people or partnerships?
