Report Structure
Contents Page
1.0 Introduction
– Explain the purpose of the report
– Explain what the report will do
2.0 Background
Here you must describe the business marketing environment and situation relating to the tuck
shop by using the marketing mix and identifying their key target market and market segmentation ABOUT
THE TUCK SHOP
WHAT ARE ITS PRODUCTS / SERVICE? WHAT PRICE AVERAGES ARE THERE? HOW THEY PROMOTE
WHERE IS IT LOCATED (PLACE)
Explain the Tuck shop’s ‘total product concept’ including tangible and intangible aspects.
Also, explain their current marketing strategies, their target market and market segmentation and the
consumer behaviours.
3.0 Market research
Explain briefly what market research you will be conducting and why.
3.1 Secondary research
This is where you need to research, and investigate the importance of using social media platforms to promote a business that are in the maturity stage of the business life cycle. Information from 3 websites would be enough.
Do not forget to Harvard reference the websites. (see school diary)
3.2 Primary research and findings
This is where you will provide information about the primary research you have conducted and present the
findings (data) from your surveys in graph form
4.0 SWOT analysis
Create a SWOT analysis based on all of your research
5.0 Evaluation
Evaluate the viability of using social media promotional strategies to promote the
products and services used at the tuck shop. You must also make a justified decision and recommendation
on the specific strategy the tuck shop should implement to
increase the market share and competitiveness.
6.0 Final recommendation
– Based on the evaluation recommend one proposal for the best competitive advantage
7.0 Reference list
