Complete a comprehensive marketing plan researching Tesla Motors, Inc. Research and discuss the promotion strategies and the competitive advantage of Tesla Inc.
Promotion
This section will provide a comprehensive look at the promotional strategies of Tesla Inc. Begin with a look at the promotional objectives or themes used by this company. From there, review the promotional mix. This should include a preliminary discussion of the importance of Integrated Marketing Communications (IMC) to Tesla Inc. Promotion methods such as personal selling, mass selling (advertising and publicity), and sales promotion should all be addressed in detail.
Competitive Advantage in Promotion
Discuss whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least two credible sources. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings; Promotion and Competitive Advantage in Promotion.
