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How do CHES competencies relate to the quality improvement efforts of an organization and/or its strategic planning process?

Book;

Shi L, Johnson JA. (2014). Norvick & Morrow’s Public Health Administration: Principles for Population-Based Management 3rd ed. Burlington, MA: Jones and Bartlett. ISBN: 9781449688332.
Chapters: 13,14,16, 22

Discuss the importance of hiring properly trained personnel in a community health organization by answering these prompts:

Why employ a Certified Health Education Specialist? What competencies do CHES professionals hold? How do CHES competencies relate to the quality improvement efforts of an organization and/or its strategic planning process?

AMA style formatting, in-text referencing with a minimum of 2 peer-reviewed resources.

A helpful resource for this DB Forum are the International Health Care System Profiles by The Commonwealth Fund which can be found at: http://international.commonwealthfund.org/

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