Written Assignment – Unit 4
For this assignment, choose from any two categories products that are at different product life cycles stages. Identify the product life cycle stages for your chosen products and provide explanations for why you believe they are at these stages. Then, provide answers to these two questions:
- Examine the product life cycles for your chosen two products relative to how it affects the company’s marketing strategies.
- How would your suggestion be different for the two companies brand managers about making decisions on price, advertising, and distribution channels?
– Be sure to cite any sources in APA Format. (3 sources)
Reading Assignment
All course textbooks are accessible through the course’s main page.
- The University of Minnesota. (2010). Principles of marketing.Licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0.
- Section 7.1 – The New Offering Developing Process.
- Section 7.2 – Managing New Products: The Product Lifecycle.
- Migrator. (2019, May 31). Product life cycle. Retrieved fromhttps://www.nibusinessinfo.co.uk/content/product-life-cycle.
- To best utilize this resource, click on the arrow to advance you to the next section or scroll down to access links the following:
- Introduction
- Product life cycle – key stages
- Development stage of a product life cycle
- Introduction stage of a product life cycle
- Growth and maturity stage of a product life cycle
- Product life cycles – decline stage
- Farbey, Y. (2016, December 6). The product life cycle and product development cycle. Retrieved fromhttp://thestartupmag.com/birth-and-death-the-product-life-cycle-and-product-development-cycle/.
